Rarely do American theme park and entertainment firms and their European parks achieve success. However, managing theme parks in varied markets no longer appears to be as challenging as it once was. Recent speculation, particularly in the Spanish and European theme park communities, suggests that Universal may return to the resort it operated from 1998 to 2004. Let’s examine what is known and what is rumored about the potential return of Universal’s PortAventura/Universal Mediterranea.
Continue reading “Will Universal Return to PortAventura?”Will Universal Return to PortAventura?
